Who can refuse an “ice cream” who can make faces| Food Apparel – Mr. Coldman

Eat whatever flavor of ice cream you feel today~
1. Work Description
The temperature is rising, it’s time to eat ice! The ice cream in the freezer is dazzling, I don’t know how to make a choice? This product heals your choice difficulties.https://store.stoneitech.com/
This packaging features Mr. Coldman as the protagonist and is inspired by all the emotions during the growth of teenagers, aiming to enable every consumer to find ice cream that reflects their current mood and feelings. The packaging design uses simple pen comics to vividly depict the joys, sorrows, and joys of teenagers.
The overall color scheme is bright and cheerful, which can quickly catch people’s attention in the product cabinet. The taste and color of ice cream also match with the mood: dark purple cool guy with sunglasses, red villain with frightened eyebrows To some extent, Mr. Coldman is not just ice cream, but also has a beautiful meaning of ‘being a part of life’.
What ice cream are you today?
2. Title of work
Mr. Coldman
3. Work Information
Design Institution: HSE Art And Design School
Country and region: Russia, Moscow
4. Information source
Mr. Coldman – Packing Of The World